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Es gibt seit einiger Zeit eine Diskussion darüber, ob sich der Beratungsmarkt zweiteilt: In ein «low-cost» und in ein «high value» Segment. Beim ersteren kaufen Kunden hauptsächlich über den Preis, beim zweiten Lösungen. Diese zwei Arten von Beratungsprojekten existieren, sie teilen aber nicht den Markt.

Consulting 4.0: Explorers vs. Pilots

There's a recent discussion about the consulting market’s bifurcating between high-value traditional consulting work and low-cost commoditised work. In the low-cost segment clients are pushing down prices, at the high-value end they demand creative solutions. Clients use consultants in two ways, but this is not necessarily the consulting market splitting in two. more

It's widely known that determining the value of consultants is a difficult task. A survey of clients conducted by Source Global Research reveals clients' views about value to be far more complex than you might imagine.

Value of Consultants in Times of Consulting 4.0: It's not the what, but the how

It's widely known that determining the value of consultants is a difficult task. A survey of clients conducted by Source Global Research reveals clients' views about value to be far more complex than you might imagine. more

Digitalization is pushing the business models of many industries, not only in the industrial sector with Industry 4.0, but also in the consulting industry (Consulting 4.0). A recently released survey shows, what digitalization means for consulting firms and the buying behavior of clients.

Digitalization of Consulting Firms

Digitalization is pushing the business models of many industries, not only in the industrial sector with Industry 4.0, but also in the consulting industry (Consulting 4.0). A recently released survey shows, what digitalization means for consulting firms and the buying behavior of clients. more

Quo vadis consulting? The business with new technologies

The consulting market has gained momentum again. New technologies contribute a lot to the new growth opportunities in the consulting business. But is this still what is usually called management consulting? more

Garden fencing contractors or landscape designers? This allegory of Michael McLaughlin (Thriving in the chaos, Mindshare Consulting LLC) reflects what differ consulting services and shows where potentials for the future of consulting and the value for customers in the use of consulting firms are located.

Who wins in today’s consulting market?

Garden fencing contractors or landscape designers? This allegory of Michael McLaughlin (Thriving in the chaos, Mindshare Consulting LLC) reflects what differ consulting services and shows where potentials for the future of consulting and the value for customers in the use of consulting firms are located. more

There have been interesting shifts in the purchasing behavior and decision-making processes of buyers of consulting services. 89% of B2B decision makers/ researchers use the internet during the B2B research process. This percentage of people using digital has not changed significantly since 2012. But over the past two years, there has been a dramatic shift in the B2B researcher demographic, millennials accounting for almost 50% of them. This has significant impact on buying decisions of consulting clients and B2B marketing strategies of consulting firms (Source: The Changing Face of B2B Marketing, Google/ Millward Brown Digital).

Procurement of Consulting Services: Buyers & Decision Makers are Younger and Online

There have been interesting shifts in the purchasing behavior and decision-making processes of buyers of consulting services. 89% of B2B decision makers/ researchers use the internet during the B2B research process. This percentage of people using digital has not changed significantly since 2012. But over the past two years, there has been a dramatic shift in the B2B researcher demographic, millennials accounting for almost 50% of them. This has significant impact on buying decisions of consulting clients and B2B marketing strategies of consulting firms (Source: The Changing Face of B2B Marketing, Google/ Millward Brown Digital). more

Does the consulting industry face drastic change? Not long ago opinions were built on sheer guesswork or more or less robust predictions.

Consulting 4.0: The «secret» market leaders

Does the consulting industry face drastic change? Not long ago opinions were built on sheer guesswork or more or less robust predictions. Today it is a fact: The consulting landscape and the consulting services have become far more diverse and varied. more

When hiring consultants, clients look for deep specialist know-how. Clients’ rating of the quality of consulting work is very influenced by whether they see the firm concerned as a specialist. The more specialized a firm is seen to be, the higher the quality of its work is rated («Counting the cost of generalization», sourceforconsulting.com).

Generalization vs. Specialization: The “problem” with diversified consulting services

When hiring consultants, clients look for deep specialist know-how. Clients’ rating of the quality of consulting work is very influenced by whether they see the firm concerned as a specialist. The more specialized a firm is seen to be, the higher the quality of its work is rated («Counting the cost of generalization», sourceforconsulting.com). more

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