Survey: Digitization of Consulting 2016

Digitalization is pushing the business models of many industries, not onlyin the industrial sector with Industry 4.0, but also in the consulting industry (Consulting 4.0). This recently released survey shows, what digitalization means for consulting firms and what the main trends are.

consultingsearcher® and Newcoventure surveyed decision makers in consulting companies and consulting clients’ procurement organizations:

1. What impact does digitization have on the competitive position of consulting firms?
2. What are the most important factors for future growth and success of consulting firms?
3. What are the current state and future potentials of digitization of consulting firms?
4. Which online marketing channels and techniques are used to increase brand recognition, visibility and lead generation?
5. How does digitization change the way buyers of consulting services find prospective consulting firms?

Executive Summary

• Digitalization is important for consulting firms
• IT consulting firms and digital consulting marekt places will strenghten their competitive position
• Visibility and ease to be found in the web rank among the top 5 key success factors for consulting firms
• Overall brand visibility is rated low by consulting firms
• When digitalizing the consulting value chain, Knowledge management and brand & marketing are core
• Consultign firms have not yet invested large amount of efforts into their online marketing capacities
• Buyers of consulting services eytensively use online search to find prospective consulting firms.